Spacegoods
New ads per day
First Black Week ad 14 Nov. Half of them were live by 21 Nov; the median one ran 7 days, and 42% kept running past Cyber Monday.
The offer
Share of new ads with an offer in the copy
In Black Week ads
Against health & supplements
Spacegoods vs the industry median of 6 brands
| Spacegoods | Industry | |
|---|---|---|
| Typical start | 21 Nov | 23 Nov |
| Lift in new ads/day | 1.2× | 1.1× |
| Deepest discount | 50% | 50% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
Four Best-Selling Flavours!
Try our best-selling blends with 50% off! The Rainbow Dust Variety Pack is your all-in-one focus + energy starter pack. ✨ 20 servings 🎁 Free handheld whisk 💸 Just £25 (normally £50) 🧠 Backed by science, trusted by thousands
Four Best-Selling Flavours!
Try our best-selling blends with 50% off! The Rainbow Dust Variety Pack is your all-in-one focus + energy starter pack. ✨ 20 servings 🎁 Free handheld whisk 💸 Just £25 (normally £50) 🧠 Backed by science, trusted by thousands
She’s a matcha girlie now!! 💚 ad Well… a Matcha Dust by @spacegoods girlie because wow!! It’s actually delicious with its creamy, vanilla flavour - Unlike any other matcha!! 👀 Perfect for this busy mum of 4 as it’s so quick & easy to make & you get all the same benefits as Rainbow Dust in this matcha, mushroom & adaptogen super blend: focus, productivity & energy 🤩✨ But with zero jitters or afternoon crashes 🙌🏼 Use code: AIMEE for 20% OFF their Starer Bundle if you’d like to try it too (highly recommend!!) 💚🫶🏻
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.