IM8
New ads per day
First Black Week ad 17 Nov. Half of them were live by 24 Nov; the median one ran 8 days, and 69% kept running past Cyber Monday.
The offer
Share of new ads with an offer in the copy
In Black Week ads
Against health & supplements
IM8 vs the industry median of 6 brands
| IM8 | Industry | |
|---|---|---|
| Typical start | 24 Nov | 23 Nov |
| Lift in new ads/day | 1.1× | 1.1× |
| Deepest discount | 30% | 50% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
TAVI10 for 10% off
As a freediving champion, I demand everything from my body—and my gut health has to be on point. That’s why I use IM8 Daily Ultimate Essentials every day. It’s not just any supplement—it’s a science-backed formula that keeps me feeling light, strong, and balanced both above and below the surface. Here’s why I trust it: 🌿 Full-spectrum gut support with pre-, pro-, and postbiotics 🧬 92 clinically dosed ingredients in one scoop ⚡ Helps digestion, energy, and recovery at the cellular level 🩺 Backed by leading doctors and NSF Certified for Sport I’m serious about what goes into my body—and IM8 is the real deal. 👉 Grab yours and use my code TAVI10 for 10% off your first order! *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
#2Offer adTrusted by the World No. 1 Tennis Athlete
World No. 1 tennis champion Aryna Sabalenka (@arynasabalenka) fuels her training and recovery with IM8 Daily Ultimate Essentials. One scoop delivers 92 bioavailable, clinically dosed nutrients that replace 16 supplements and support energy, endurance, gut health, and immunity through the demands of elite performance. NSF Certified for Sport and trusted by top athletes, IM8 makes complete daily nutrition simple, clean, and consistent. Use code ARYNA for 10% off your first order. #IM8Health #ArynaSabalenka #Performance #Recovery #DailyEssentials #NSFCertified #Tennis #IM8 *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
#3Offer adBFCM Starts Now: 30% Off Essentials
The wait is over and the demand has been heard. 🚨 Our BFCM Sale is live with our biggest Essentials deal ever — 30% off double subscriptions! This is a once-a-year BFCM exclusive. Don’t miss your chance to stock up and save big. Claim your offer now at 👉 https://im8health.com/products/essentials
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.