Black Week 2025 · Health & supplements
Holy
Ads delivered
1,647
1 Oct to 5 Dec
Black Week ads
896
99% say "Black Week"
Lift in new ads/day
1×
33.1/day late Oct → 31.7/day
Typical start
21 Nov
7 days before Black Friday
Deepest discount
n/a
None stated as %
New ads per day
First Black Week ad 3 Nov. Half of them were live by 21 Nov; the median one ran 12 days, and 52% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)100%
Black Week period (17 Nov to 1 Dec)100%
In Black Week ads
State a discount as %0%
"Up to" pricing0%
Discount code100%
Early access0%
Against health & supplements
Holy vs the industry median of 6 brands
| Holy | Industry | |
|---|---|---|
| Typical start | 21 Nov | 23 Nov |
| Lift in new ads/day | 1× | 1.1× |
| Deepest discount | n/a | 50% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week4.9MEU reach
Hol dir 5€ Rabatt mit Code ‘HOLY’!
🖤 Jetzt mit wildem Black Week Rabatt! Alle Bestseller von HOLY Energy®, HOLY Iced Tea®, HOLY Hydration® & HOLY Milkshake
23 Nov to 7 Jul
#2Says Black Week2.8MEU reach
Hol dir 5€ Rabatt mit Code ‘HOLY’!
🖤 Jetzt mit wildem Black Week Rabatt! Alle Bestseller von HOLY Energy®, HOLY Iced Tea®, HOLY Hydration® & HOLY Milkshake
23 Nov to 4 Jun
#3Says Black Week2.3MEU reach
Hol dir 5€ Rabatt mit Code ‘HOLY’!
🖤 Jetzt mit wildem Black Week Rabatt! Alle Bestseller von HOLY Energy®, HOLY Iced Tea®, HOLY Hydration® & HOLY Milkshake
23 Nov to 7 Jul
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.