Black Week 2025 · Health & supplements
Apotea
Ads delivered
43
1 Oct to 5 Dec
Black Week ads
18
56% say "Black Week"
Lift in new ads/day
1.9×
0.6/day late Oct → 1.2/day
Typical start
23 Nov
5 days before Black Friday
Deepest discount
50%
median 40%
New ads per day
First Black Week ad 17 Nov. Half of them were live by 23 Nov; the median one ran 8 days, and 33% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)50%
Black Week period (17 Nov to 1 Dec)100%
In Black Week ads
State a discount as %100%
"Up to" pricing33%
Discount code0%
Early access0%
Against health & supplements
Apotea vs the industry median of 6 brands
| Apotea | Industry | |
|---|---|---|
| Typical start | 23 Nov | 23 Nov |
| Lift in new ads/day | 1.9× | 1.1× |
| Deepest discount | 50% | 50% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week1.5MEU reach
Upp till 40% rabatt
Upp till 40% rabatt på utvalt från Oral-B 🖤 Passa på att fynda under Black Week!
23 Nov to 30 Nov
#2Says Black Week1.0MEU reach
Upp till 50%
🖤 Passa på att fynda dina favoriter på Black Week med upp till 50% rabatt! 🖤
23 Nov to 30 Nov
#3Says Black Week959.9KEU reach
40% rabatt
Black Week! 🖤 Passa på att fynda dina favoriter från ACO med 40% rabatt!
23 Nov to 30 Nov
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.