Black Week 2025 · Consumer electronics
Webhallen
Ads delivered
108
1 Oct to 5 Dec
Black Week ads
71
100% say "Black Week"
Lift in new ads/day
2.8×
0.9/day late Oct → 2.7/day
Typical start
17 Nov
11 days before Black Friday
Deepest discount
56%
median 37%
New ads per day
First Black Week ad 27 Oct. Half of them were live by 17 Nov; the median one ran 13 days, and 46% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)6%
Black Week period (17 Nov to 1 Dec)40%
In Black Week ads
State a discount as %14%
"Up to" pricing25%
Discount code0%
Early access0%
Against consumer electronics
Webhallen vs the industry median of 3 brands
| Webhallen | Industry | |
|---|---|---|
| Typical start | 17 Nov | 17 Nov |
| Lift in new ads/day | 2.8× | 2.8× |
| Deepest discount | 56% | 56% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week374.5KEU reach
Dreame Black Week
Spara upp till 6 000 kr på robotdammsugare från Dreame under Webhallen Black Week! 💥
17 Nov to 2 Dec
#2Says Black Week374.3KEU reach
BOSE Black Week
Spara upp till 29 % på premiumhörlurar och högtalare från BOSE 🔥
17 Nov to 2 Dec
#3Says Black Week354.2KEU reach
Sennheiser Black Week
Black Week-priser på Sennheiser Momentum 4 & Momentum True Wireless 4. Nu endast 1 990 kr! 🎉
14 Nov to 3 Dec
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.