Black Week 2025 · Consumer electronics
Elgiganten
Ads delivered
158
1 Oct to 5 Dec
Black Week ads
42
81% say "Black Week"
Lift in new ads/day
2.1×
1.3/day late Oct → 2.7/day
Typical start
17 Nov
11 days before Black Friday
Deepest discount
n/a
None stated as %
New ads per day
First Black Week ad 10 Nov. Half of them were live by 17 Nov; the median one ran 6.5 days, and 36% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)8%
Black Week period (17 Nov to 1 Dec)28%
In Black Week ads
State a discount as %0%
"Up to" pricing0%
Discount code0%
Early access5%
Against consumer electronics
Elgiganten vs the industry median of 3 brands
| Elgiganten | Industry | |
|---|---|---|
| Typical start | 17 Nov | 17 Nov |
| Lift in new ads/day | 2.1× | 2.8× |
| Deepest discount | n/a | 56% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week1.3MEU reach
Finns på Elgiganten
Black Friday är här! Unna dig bättre tandvård till ett fantastiskt pris.
17 Nov to 1 Dec
#2Says Black Week825.4KEU reach
Finns på Elgiganten
Black Friday är här! Få en fantastisk rakapparat till ett otroligt pris!
17 Nov to 1 Dec
#3Says Black Week
790.3KEU reach
Black Friday är äntligen igång! Kom förbi våra butiker eller gå in på elgiganten.se och gör en riktigt bra deal!🤩 #blackfriday
17 Nov to 3 Dec
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.