Black Week 2025 · Consumer electronics
NetOnNet
Ads delivered
160
1 Oct to 5 Dec
Black Week ads
75
100% say "Black Week"
Lift in new ads/day
8.9×
0.6/day late Oct → 5.6/day
Typical start
23 Nov
5 days before Black Friday
Deepest discount
n/a
None stated as %
New ads per day
First Black Week ad 14 Nov. Half of them were live by 23 Nov; the median one ran 5 days, and 19% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)0%
Black Week period (17 Nov to 1 Dec)0%
In Black Week ads
State a discount as %0%
"Up to" pricing1%
Discount code0%
Early access0%
Against consumer electronics
NetOnNet vs the industry median of 3 brands
| NetOnNet | Industry | |
|---|---|---|
| Typical start | 23 Nov | 17 Nov |
| Lift in new ads/day | 8.9× | 2.8× |
| Deepest discount | n/a | 56% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week841.8KEU reach
NetOnNet Sverige
Vår bästa Black Week någonsin – oslagbara erbjudanden på prylar du längtat efter! Uppgradera hemmet eller uppfyll teknikdrömmarna till riktigt låga priser. Välkommen in till oss!
14 Nov to 22 Nov
#2Says Black Week708.5KEU reach
Meta Quest 3S på Black Week
Hos oss hittar du din nya Meta Quest 3S på Black Week. Välkommen in till närmaste lagershop eller netonnet.se
24 Nov to 1 Dec
#3Says Black Week673.0KEU reach
NetOnNet Sverige
Hitta dina nya favoriter från Dreame på Black Week. Välkommen in till närmaste lagershop eller netonnet.se.
17 Nov to 24 Nov
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.