Black Week 2025 · Fashion
Nelly
Ads delivered
1,695
1 Oct to 5 Dec
Black Week ads
334
100% say "Black Week"
Lift in new ads/day
2.1×
17.4/day late Oct → 37.2/day
Typical start
26 Nov
2 days before Black Friday
Deepest discount
n/a
None stated as %
New ads per day
First Black Week ad 12 Nov. Half of them were live by 26 Nov; the median one ran 2 days, and 15% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)2%
Black Week period (17 Nov to 1 Dec)17%
In Black Week ads
State a discount as %0%
"Up to" pricing0%
Discount code0%
Early access4%
Against fashion
Nelly vs the industry median of 6 brands
| Nelly | Industry | |
|---|---|---|
| Typical start | 26 Nov | 26 Nov |
| Lift in new ads/day | 2.1× | 1.7× |
| Deepest discount | n/a | 50% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week688.0KEU reach
Selling fast
Psst – nu hittar du denna favorit på Black Week!
22 Nov to 27 Nov
#2Says Black Week526.4KEU reach
Get your favorites now
Missa inte chansen att säkra dina favoriter på Black Week!
22 Nov to 1 Dec
#3Says Black Week506.2KEU reach
Pieces - Bälten & Skärp - Pclea Jeans Belt Noos - Black - Accessoarer
Missa inte chansen att säkra dina favoriter på Black Week!
22 Nov to 2 Dec
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.