Black Week 2025 · Fashion
Happy Socks
Ads delivered
467
1 Oct to 5 Dec
Black Week ads
186
100% say "Black Week"
Lift in new ads/day
12.9×
1.4/day late Oct → 18.3/day
Typical start
20 Nov
8 days before Black Friday
Deepest discount
30%
median 30%
New ads per day
First Black Week ad 17 Nov. Half of them were live by 20 Nov; the median one ran 6 days, and 24% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)22%
Black Week period (17 Nov to 1 Dec)68%
In Black Week ads
State a discount as %100%
"Up to" pricing0%
Discount code12%
Early access0%
Against fashion
Happy Socks vs the industry median of 6 brands
| Happy Socks | Industry | |
|---|---|---|
| Typical start | 20 Nov | 26 Nov |
| Lift in new ads/day | 12.9× | 1.7× |
| Deepest discount | 30% | 50% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week2.7MEU reach
Black Friday Sale Live!
The year's best sock deal is here: 30% Off EVERYTHING! Stock up on essentials, gifts, and fun styles before they sell out.
20 Nov to 26 Nov
#2Says Black Week1.9MEU reach
Black Friday Sale Live!
The year's best sock deal is here: 30% Off EVERYTHING! Stock up on essentials, gifts, and fun styles before they sell out.
26 Nov to 3 Dec
#3Says Black Week894.2KEU reach
Black Friday Sale Live!
The year's best sock deal is here: 30% Off EVERYTHING! Stock up on essentials, gifts, and fun styles before they sell out.
20 Nov to 27 Nov
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.