Hismile
New ads per day
First Black Week ad 16 Nov. Half of them were live by 23 Nov; the median one ran 4 days, and 13% kept running past Cyber Monday.
The offer
Share of new ads with an offer in the copy
In Black Week ads
Against beauty & personal care
Hismile vs the industry median of 5 brands
| Hismile | Industry | |
|---|---|---|
| Typical start | 23 Nov | 23 Nov |
| Lift in new ads/day | 1.6× | 1.6× |
| Deepest discount | n/a | 50% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
Nothing Over $10. No Joke.
🖤 BLACK FRIDAY IS HERE 🖤 Nothing over $10. Seriously. $3 Mystery Toothpaste. $5 Whitening. And if you can solve the riddle before it sells out, score our $59 USD Electric Toothbrush for just $1 ⚡️ Stock refreshes daily at 8AM AEST — don’t blink 👇 https://hismileteeth.com/products/the-vault/ Products and prices vary by region - limited availability.
Nothing Over $10. No Joke.
🖤 BLACK FRIDAY IS HERE 🖤 Nothing over $10. Seriously. $3 Mystery Toothpaste. $5 Whitening. And if you can solve the riddle before it sells out, score our $59 USD Electric Toothbrush for just $1 ⚡️ Stock refreshes daily at 8AM AEST — don’t blink 👇 https://hismileteeth.com/products/the-vault/ Products and prices vary by region - limited availability.
#3Says Black WeekNothing Over $10. No Joke.
🖤 BLACK FRIDAY IS HERE 🖤 Nothing over $10. Seriously. $3 Mystery Toothpaste. $5 Whitening. And if you can solve the riddle before it sells out, score our $59 USD Electric Toothbrush for just $1 ⚡️ Stock refreshes daily at 8AM AEST — don’t blink 👇 https://hismileteeth.com/products/the-vault/ Products and prices vary by region - limited availability.
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.