genome
Black Week 2025
Black Week 2025 · Beauty & personal care

Hairlust

Live report today
Ads delivered
214
1 Oct to 5 Dec
Black Week ads
25
88% say "Black Week"
Lift in new ads/day
2.3×
0.9/day late Oct → 2.2/day
Typical start
23 Nov
5 days before Black Friday
Deepest discount
40%
median 40%

New ads per day

First Black Week ad 23 Nov. Half of them were live by 23 Nov; the median one ran 7 days, and 28% kept running past Cyber Monday.

Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec

The offer

Share of new ads with an offer in the copy

Late October (22 Oct to 9 Nov)17%
Black Week period (17 Nov to 1 Dec)58%

In Black Week ads

State a discount as %76%
"Up to" pricing0%
Discount code0%
Early access0%

Against beauty & personal care

Hairlust vs the industry median of 5 brands

HairlustIndustry
Typical start23 Nov23 Nov
Lift in new ads/day2.3×1.6×
Deepest discount40%50%

Same industry

LykoKicksCaia CosmeticsHismile

Biggest Black Week ads

Ranked by EU reach.

#1Says Black Week
34.8KEU reach

SEK520 Hair Formula Tablets for Women

Black Week: 30-40% rabatt på ALLT. Gäller endast så länge lagret räcker. Naturliga och effektiva hårprodukter producerad i Skandinavien 🪮🌱

23 Nov to 2 Dec
#2Says Black Week
29.9KEU reach

DKK69 Scalp Delight™ Scalp Massage Brush

Black Week: Spar 30-40% på alt. Kun så længe lager haves. Udforsk vores danske, naturlige og effektive hårprodukter. 🪮🌱

23 Nov to 1 Dec
#3Says Black Week
24.9KEU reach

Black Week: Spar 30-40% på alt

Black Week er endelig i gang - Du sparer svimlende 30% på ALT og hele 40% på sæt og gaveæsker! Kun så længe lager haves. Udforsk vores danske, naturlige og effektive hårprodukter. 🪮🌱

23 Nov to 2 Dec

Method and limits

  • Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
  • Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
  • Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
  • Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
  • Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.