Black Week 2025 · Sport & activewear
Stronger
Ads delivered
3,083
1 Oct to 5 Dec
Black Week ads
1,363
100% say "Black Week"
Lift in new ads/day
0.9×
62.2/day late Oct → 56.6/day
Typical start
14 Nov
14 days before Black Friday
Deepest discount
75%
median 70%
New ads per day
First Black Week ad 21 Oct. Half of them were live by 14 Nov; the median one ran 4 days, and 1% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)22%
Black Week period (17 Nov to 1 Dec)75%
In Black Week ads
State a discount as %77%
"Up to" pricing39%
Discount code0%
Early access13%
Against sport & activewear
Stronger vs the industry median of 3 brands
| Stronger | Industry | |
|---|---|---|
| Typical start | 14 Nov | 18 Nov |
| Lift in new ads/day | 0.9× | 0.9× |
| Deepest discount | 75% | 70% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week361.4KEU reach
Black Week — Sista Chansen🖤
Nu gäller det. Sista dagarna att få 25-70% rabatt på hela vårt sortiment innan Black Week är över.
26 Nov to 1 Dec
#2Says Black Week267.3KEU reach
Vietnam Leggings
Shop Black Week now🖤 Explore our biggest sale of the year — save up to 70% on selected styles. From bestsellers to icons, the deals you’ve been waiting for are finally here.
26 Nov to 2 Dec
#3Says Black Week249.7KEU reach
Vietnam Leggings
Shop Black Week now🖤 Explore our biggest sale of the year — save up to 70% on selected styles. From bestsellers to icons, the deals you’ve been waiting for are finally here.
21 Nov to 27 Nov
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.