Black Week 2025 · Home & kids
Rusta
Ads delivered
373
1 Oct to 5 Dec
Black Week ads
17
94% say "Black Week"
Lift in new ads/day
1.7×
5.2/day late Oct → 8.5/day
Typical start
22 Nov
6 days before Black Friday
Deepest discount
n/a
None stated as %
New ads per day
First Black Week ad 16 Nov. Half of them were live by 22 Nov; the median one ran 9 days, and 6% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)0%
Black Week period (17 Nov to 1 Dec)1%
In Black Week ads
State a discount as %0%
"Up to" pricing0%
Discount code0%
Early access0%
Against home & kids
Rusta vs the industry median of 4 brands
| Rusta | Industry | |
|---|---|---|
| Typical start | 22 Nov | 24 Nov |
| Lift in new ads/day | 1.7× | 1.1× |
| Deepest discount | n/a | n/a |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week
449.1KEU reach
Avaa kuvasto!
BLACK WEEK! Vuoden parhaat löydöt! Tutustu huipputarjouksiin. Tarjoukset ovat voimassa su 30.11. asti.
23 Nov to 1 Dec
#2Says Black Week
396.6KEU reach
Bläddra i bladet!
Black Week – Gör årets bästa fynd hos Rusta! 🎉Välkommen!
23 Nov to 1 Dec
#3Says Black Week
293.4KEU reach
Välkommen till Rusta!
Black Week – Gör årets bästa fynd hos Rusta! 🎉Välkommen!
25 Nov to 1 Dec
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.