Black Week 2025 · Accessories & wearables
Nudient
Ads delivered
2,647
1 Oct to 5 Dec
Black Week ads
1,493
99% say "Black Week"
Lift in new ads/day
8.1×
12.8/day late Oct → 104.3/day
Typical start
27 Nov
1 days before Black Friday
Deepest discount
40%
median 40%
New ads per day
First Black Week ad 13 Nov. Half of them were live by 27 Nov; the median one ran 4 days, and 29% kept running past Cyber Monday.
Black Friday
Cyber Monday
1 Oct1 Nov1 Dec
Black Week adsOther new adsBlack Week period, 17 Nov to 1 Dec
The offer
Share of new ads with an offer in the copy
Late October (22 Oct to 9 Nov)3%
Black Week period (17 Nov to 1 Dec)90%
In Black Week ads
State a discount as %93%
"Up to" pricing7%
Discount code0%
Early access0%
Against accessories & wearables
Nudient vs the industry median of 4 brands
| Nudient | Industry | |
|---|---|---|
| Typical start | 27 Nov | 24 Nov |
| Lift in new ads/day | 8.1× | 2.8× |
| Deepest discount | 40% | 35% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black Week723.7KEU reach
40% Off Everything
Cyber Monday is live. 40% off all phone cases. Don’t miss the best deal of the year.
30 Nov to 17 Feb
#2Says Black Week
198.9KEU reach
40% Off Everything
Cyber Monday is live. 40% off all phone cases. Don’t miss the best deal of the year.
29 Nov to 17 Feb
#3Says Black Week
171.1KEU reach
40% Off Everything
Black Friday is live. Enjoy 40% off everything and find the perfect gift for him.
30 Nov to 17 Feb
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.