Boozt
New ads per day
First Black Week ad 5 Nov. Half of them were live by 19 Nov; the median one ran 5 days, and 10% kept running past Cyber Monday.
The offer
Share of new ads with an offer in the copy
In Black Week ads
Against marketplaces & department stores
Boozt vs the industry median of 4 brands
| Boozt | Industry | |
|---|---|---|
| Typical start | 19 Nov | 19 Nov |
| Lift in new ads/day | 2.3× | 1.4× |
| Deepest discount | 70% | 65% |
Same industry
Biggest Black Week ads
Ranked by EU reach.
#1Says Black WeekVans Classic Boys
Black Deals er live hos Boozt!🔥 Vær først i køen til at få fingrene i de bedste deals, før de er væk.⏰ Spar op til 60% på tusindvis af varer fra alle vores kategorier. *Når du køber to eller flere varer. Gælder markerede varer, når du aktiverer din rabat og shopper for mindst 499 kr.
#2Says Black WeekVans Classic Boys
Black Deals är live hos Boozt!🔥 Var först med att fynda våra bästa deals, innan de tar slut.⏰ Spara upp till 60% på tusentals varor från alla våra avdelningar. *När du köper två eller fler varor. Gäller markerade varor när du aktiverar din rabatt och handlar för 699 kr.
#3Says Black WeekVans Classic Boys
Black Deals är live hos Boozt!🔥 Var först med att fynda våra bästa deals, innan de tar slut.⏰ Spara upp till 60% på tusentals varor från alla våra avdelningar. *När du köper två eller fler varor. Gäller markerade varor när du aktiverar din rabatt och handlar för 699 kr.
Method and limits
- Source: Meta Ad Library API (ads_archive, all statuses). Every ad the brands' pages delivered in SE, NO, DK, FI, DE, GB between 1 Oct and 5 Dec 2025, pulled 21 Oct 2026. Ads that left the Library before then (about a year after they last ran) are missing.
- Black Week ads: copy that names Black Week, Black Friday or Cyber Monday (six languages), plus ads with an offer (discount, sale wording) that started in the Black Week period, 17 Nov to 1 Dec. Catalogue ads with product-only copy read as neither.
- Lift compares new ads per day, not budget. The Library has no spend, daily impressions or results for commercial ads, so nothing here says what was profitable.
- Discounts count only percentages in discount context (“-30%”, “30% off”, “up to 50%”). Reach is Meta's EU reach estimate.
- Retailers are measured on their Swedish pages. Outside the EU and UK the API returns no commercial ads, so US programmes (Gymshark, AG1, Hismile, Oura) aren't here.